Michel Baronnier is the President and founder of the well-known french integrator TMM Communication, created in 1992 to offer digital out-of home solutions and all related services in consulting, design, content and innovation. TMM’s teams are 100% dedicated to this market with an agnostic approach and recognized expertise.
In 2018, he formalized the integration of TMM into TRISON Group, a leading company in the creation of audiovisual solutions to become the new european leader in digital and multi-sensorial experience installations.
He stated that : “From the beginning in 1992, I was convinced that this market would reach an international dimension and that it would be dominated by multi-specialist integrators of digital screen communication. Today, the integration into TRISON Group will allow to emerge a stronger, more experienced and competent referent actor, able to accompany to our customers in their innovation projects and international large-scale deployments”
With a total of more than 67,000 screens installed to date, the new group deploy and maintain digital signage and multi-sensorial projects in 100 countries for big brands such as ZARA, GALERIES LAFAYETTE, IKEA, CARREFOUR, C&A, ESTEE LAUDER, SEPHORA, BNPPARIBAS, CITROEN, MERCEDES-BENZ, TOYOTA, AVIS, DANONE, AIR FRANCE, REAL MADRID CF or SAP.
Michel Baronnier is also the initiator in 2005 of the association Club du Digital Media, which today gathers more than 60 members of the French market. As current Vice-President of this association, Michel is in charge of developing commitment with other French and international associations.