As Vice President Digital Signage at Palo Alto based start-up Ultrahaptics, Greg Patrick leads a cross-functional organization with global market responsibility. The team consisting of sales, marketing, product, and technical resources, is focused on winning high-impact projects with significant potential of recurring revenues. In his role, Greg drives strategic planning and tactical implementation for all DOOH activity, while tuning and evolving the organization based on business success and market response.
With decades of experience in the display electronics industry, Greg has held key executive business, sales, and marketing positions at several global electronics manufacturers including Barco, NEC Display, and Sharp Electronics. As Vice President Digital Cinema Lobby at Barco, Greg and his team developed the business model and strategy to digitize cinema lobbies and launched the Barco Lobby Experience, a fully immersive digital lobby that engaged and entertained moviegoers with larger-than-life digital displays. Central to the digital lobby strategy was the One Network Alliance, a coalition of partners that bundled products and services for a one-stop solution. As General Manager of NEC’s Ad Serving Platform VUKUNET, an early entrant in the DOOH programmatic ad-buying space, Greg lead strategy, business management and customer engagement activities for ad agencies, brand advertisers, and DOOH ad network operators.
Greg has spent a majority of his career leading the introduction of new products and services, often in emerging markets, by focusing on the development of ecosystem partnerships and strategic alliances necessary to establish profitable sales channels and earn the products “right to play” in the space.Greg earned a Bachelor of Arts degree from Northern Illinois University and a Master of Business Administration degree from Lake Forest Graduate School of Management.